Because meat substitutes often mimic the texture, flavour, look, and chemical features of specific varieties of meat, it is also consumed by some converts to fulfil their meat cravings, explains Mr. Non-vegetarians and flexitarians wanting to lessen the environmental impact of meat production have expanded their appeal due to the global desire for sustainable diets.
Vegetarians, vegans, and persons who follow religious or cultural dietary prohibitions are increasingly turning to plant-based meats. House of Kieraya aims to double revenue to over Rs 400 crore in next 12 months Vegans aren't the primary consumers of plant-based meats. In terms of calories alone, plant-based meat is better than animal-based meat.
The imitation meat craze appears to be driven by a rising number of health-conscious and ethically aware people who choose to be vegetarian or vegan. Plant-based meat is increasingly becoming a feature of the vegan diet, in which people live a vegetarian lifestyle free of animal products. It is manufactured to taste, look, and feel like traditional meat from animal products. Plant-based meat is meat derived from plants. trends, we expect similar growth for plant-based meats in India. Suresh Raju, said, Veganism is becoming more popular among consumers for health and ethical reasons, while vegetarian ingredients are becoming more popular among customers who want to prevent animal cruelty and consume sustainable food. Talking about the plans, the founder, Mr.
Interview Series Business In The Week Ahead.